Tips & best practises

Start a Mailing List, Build Relationships & Make More Sales. By Menno G.

Think creating a mailing list and sending newsletters are only for big businesses? Think again. Any small business can and should build a mailing list as part of their marketing strategy. Even if that business is as a solopreneur selling on Hello Pretty. Email isn’t as sexy as social media, and might seem old fashioned, […]

Online marketplaces vs online stores: what’s the difference? By Menno G.

I live in Cape Town. It’s not a bad place. World Design Capital 2014, home to mountains, beaches, vineyards, and more. One of my favourite things to do on the weekend (and on the occasional weeknight) is visit one of Cape Town’s many markets. They’re great for finding favourite new designers, delicious food, and craft […]

Improve your online sales with good product descriptions. By Menno G.

They say a rose by any other name would smell as sweet. This is mostly true, except when it comes to your product titles and descriptions when selling online. That’s not true! These are often sadly neglected as many designers think it makes no difference. They need to be well crafted and enticing if you […]

Directory of Photographers for Product Photos

As we’ve mentioned all over the place, your photos are extremely extremely important! Have a look at this photography tips & tricks page we made where we give some tips and information so that you can visually communicate what you’re selling as well as possible. Some of you might want to make use of a […]

My product or shop is not showing in search

Getting your products placed well in search and listings will help customers find your products more easily. If you’re having trouble with this or want to fine tune your listings checkout the following points and maybe you’ll see something that will help you improve your product placements. Can your products be purchased? First things first, […]

How to price your products

Determining a price for your products can be one of the more challenging decisions when selling online. To make this process a little bit easier we’ve built a tool that you can use which will help you determine your final profit on an item after fees and markups. [ click here to use Hello Pretty’s […]

Photography tips & guidelines

Well hello there! If you’re here because you don’t know your f-stops from your fish-eye, welcome! And please, don’t worry about the jargon – this page is here to give you a few useful hints on how to get great product shots, even if you don’t have access to a top-of-the-line camera or professional photographer. […]

Improving your sales

Selling online is one of those things that looks easy from the outside, but can be extremely challenging when you start getting into it. There's definitely an art to selling online and each product may require a slightly different approach, but hopefully we can give you some useful tips to get you more sales, or […]